The Pitch · 10 July 2002
—It’s banal, but knowing.
—Knowing.
—Well, knowing-but-not-really-caring. You know, like, detached and above, but not critical, or not cynical rather, kind of like embracing the whole thing, the whole product...
—What product?
—The product of Canada, insofar as it is filtered through a sort of, like, lovely-little-things aesthetic, you know, like things that tug gently at the memory as well as would look really kind of, like, detached and above but cool and newly hip in an installation or show or on a mantlepiece.
—And who is the target audience?
—Well, you know, sort of hip older people with money. From, like, the work they do.
—And it’s mostly visual.
—Oh yes, I have all these lovely-little-things to shoot, Inuit dolls and stubbies and souvenirs of the world’s biggest tomato, and we could reuse some of the shots from that issue of Vancouver I guest-edited. Boy, they cost a lot.
—Sounds good!*
*NB: not for plebes with modems – after ten minutes I gave up waiting for all the interlaced gifs to download.
* * *